Join interactive sessions with international brands ambassadors and taste unique whiskies.
 
Commercial masterclasses are FREE for all visitors but spaces are limited.
Book your place now by calling 01 480081 ext. 129





  • ALI REYNOLDS

  • AMINE OUCHARIF

  • DANNY IBRAHIM

  • DIDIER GHORBANZADEH

  • GEORGIE BELL

  • GORDON DUNDAS

  • HAMISH TORRIE

  • JOÃO VICENTE

  • OLSON PEREIRA

  • RABEE CHAMOUN

  • VARIA DELLALIAN

  • VINCENT BALLU

  • XAVIER LEVEQUE

  • THURSDAY 18 OCTOBER
  • FRIDAY 19 OCTOBER
  • SATURDAY 20 OCTOBER
04:15 PM - 05:00 PMCommercial MasterclassesGlenfiddich & The Balvenie
Rabee Chamoun, premium brand specialist at Gabriel Bocti SAL, reveals the story behind Glenfiddich and The Balvenie
Commercial
Masterclasses
Room
05:30 PM - 06:15 PMCommercial MasterclassesJohn Dewar & Sons
Georgie Bell, global malts ambassador for Bacardi, talks about Dewar's and the malts within
Commercial Masterclasses Room
06:45 PM - 07:30 PMCommercial MasterclassesNikka Whisky
Didier Ghorbanzadeh, Nikka Whisky brand manager at La Maison du Whisky, Paris, presents the exceptional flavor of Japanese whisky
Commercial
Masterclasses
Room
08:00 PM - 08:45 PMCommercial MasterclassesGlenmorangie
Hamish Torrie, global brand ambassador for Glenmorangie, presents "From Highland to Island: a sensory journey across Scotland with Glenmorangie and Ardbeg"
Commercial Masterclasses Room
09:15 PM - 10:00 PMCommercial MasterclassesGlengoyne
Gordon Dundas, international brand ambassador for Ian MacLeod Distillers Ltd., explores Glengoyne Single Malt
Commercial Masterclasses Room
04:15 PM - 05:00 PMCommercial MasterclassesKavalan
Jean-Marc Bellier, whisky specialist and director of La Maison du Whisky, Paris, presents a taste from Taiwan
The Collectors Room
04:15 PM - 05:00 PMCommercial MasterclassesJohn Dewar & Sons
Varia Dellalian, Bacardi Portfolio Levant brand ambassador, talks about Dewar's blending and double aging
Commercial Masterclasses Room
05:30 PM - 06:15 PMCommercial MasterclassesPhoenicia Hotel Beirut
The barkeeper Olson Pereira presents old-fashioned cocktails
Commercial Masterclasses Room
06:45 PM - 07:30 PMCommercial MasterclassesMichter’s
Xavier Leveque, brand ambassador for Michter’s Distillery, presents the Michter's American whiskies
Commercial Masterclasses Room
08:00 PM - 08:45 PMCommercial MasterclassesDIAGEO Single Malts
Ali Reynolds, Johnnie Walker whisky ambassador, presents a world of flavors with a selection of the finest classic malts
Commercial Masterclasses Room
09:15 PM - 10:00 PMCommercial MasterclassesFidel-Aroma de Cuba
Danny Ibrahim, owner of Fidel-Aroma de Cuba, presents the Oliva Cigar experience
Commercial
Masterclasses
Room
04:15 PM - 04:45 PMCommercial MasterclassesPhoenicia Hotel Beirut
The barkeeper Olson Pereira presents Manhattan cocktails
Collectors' Room
04:15 PM - 05:00 PMCommercial MasterclassesPlantation Rum
Vincent Ballu, ambassador for Southern Europe at Maison Ferrand, explores the diversity of the Caribbean: plantation distilleries
Commercial
Masterclasses
Room
05:30 PM - 06:15 PMCommercial MasterclassesJohnnie Walker
Ali Reynolds, Johnnie Walker whisky ambassador, presents the world's best-selling Johnnie Walker Scotch
Commercial Masterclasses Room
06:45 PM - 07:30 PMCommercial MasterclassesNomad
João Vicente, European spirits brand ambassador for Gonzalez Byass, presents Nomad
Commercial Masterclasses Room
08:00 PM - 08:45 PMCommercial MasterclassesGlenfiddich & The Balvenie
Rabee Chamoun, premium brand specialist at Gabriel Bocti SAL, reveals the story behind Glenfiddich and The Balvenie
Commercial Masterclasses Room
09:15 PM - 10:00 PMCommercial MasterclassesFidel-Aroma de Cuba
Amine Oucharif, brand ambassador for Davidoff cigars in the Middle East & Africa, presents Davidoff cigar
Commercial
Masterclasses
Room